#341 new

How Mobile App Enhances your Brand Authority

Reported by imuons | September 26th, 2018 @ 07:26 AM

Mobile Apps have become an integral part of our lifestyle since they have been introduced in 2008. You name it and you have an app for it. It has brought ease to our life but at the same time has made us dependent on them.

In the first quarter of 2018, the Google Play App Store offered more than 3.8 million apps, while the Apple App Store offered around 2 million. The numbers are only growing and more and more Apps are being introduced on the App Store and Google Play Store.

But why has having an app become crucial for your brand? Let’s have a look at why!
Having an app is kind of authoritative and gives a sense of command in the market. People trust your brand better when they know you have an app of your own. You want your app to stand out from the rest and that is what having an app does. It gives yourself a platform to influence the public and create a name for your brand. Using an app as the platform can make more users want to listen to you, giving you not just authority, but credibility.
Having an App enhances your brand in the following ways.

  1. Building Trust
    Your company might not make any money from an app but it will get you a brand value. Some brands are creating caring apps, which provide a service, offer useful information or help people with decisions. They don’t sell or buy anything. Such apps build confidence in your company. Studies have shown long-term economic benefits for companies that earn consumer confidence in this manner.

  2. Customer Engagement.
    Your app’s being there on a customer’s phone reminds them about you every time they swipe the screen. You can set your app to send notifications about exclusive deals or news, often prompting engagement. While everyone drowns in a sea of advertisements, an app can create a more personal connection. You can also use the app to reward your customer with loyalty points.

  3. Constant availability
    Ever since the smartphone has come into existence, people have been drawn to the screen. Surveys say that most smartphone users spend up to four hours a day on their mobile phones. Having an app with a customer service section can be a great addition to your business because your consumers can reach you at any time. You can answer their questions anytime from anywhere. They’ll feel more connected to your business, and more comfortable buying your product as they will rely better on your brand knowing that your business will help troubleshoot at any time.

These factors are the reason why you should opt for getting an app for your brand if you want to build a better image in the market.

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